Imagine how it’d feel to live every day as though a bungee cord was pulling your neck into an uncomfortable and unwanted position: you can’t look up or down, or you’re forced to look in only one direction. That’s the reality for people living with Cervical Dystonia (CD), a condition in which neck muscles tighten or spasm without control, often leading to head deviation. The pain and discomfort not only take its toll on patients physically, but mentally and emotionally, too.

This campaign prompts HCPs to reconsider the impact that mild CD has on their patients' lives and to treat immediately with BOTOX ®, ultimately relieving them of pain and discomfort